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CREATIVE DIRECTOR

I help aesthetically-driven businesses tell their story through creative direction and powerful visual brand strategy.

 
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My favourite kind of testimonial? I get the “I feel so much more legit” a lot… but let me put it this way—You know that feeling when you push open the salon door, your freshly-cut hair catches a glint of sunlight, and you feel like you can take on the world? 

I’m chasing that vibe, but for your brand’s visuals.

Hi, I’m Sandra and I help aesthetically-driven businesses tell their story through creative direction and powerful visual brand strategy.

I’ve been digging into the nitty gritty of a story and communicating it artfully since I began my stint as a intellectual property lawyer—now? I do that with 1-on-1 consulting, done-for-you visual development and production services, and DIY solutions for creative brands.

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Have you ever wondered about the possibilities of what your brand’s style could be? 

 
 

If your creative process has grown, or you’re prepping for a new product campaign, it’s time to make sure your brand’s visual identity looks the part.

Which brings me to this:

A pretty image that doesn’t further the narrative of your brand’s story isn’t serving its purpose. Every image you put out into the world should be communicating a message. You have to be intentional with your image selection—what I teach and preach.

Through my one-of-a-kind story-driven visual excavation method, I will define a look and feel for your brand that commands the prices you want to charge and deserve to charge.

So, what do you say?

 
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Let’s polish up your brand’s look with my resources

 
 
 
 

FIVE STYLING SECRETS TO ENCHANT YOUR DREAM CLIENTS

Learn how to curate a styling kit that will have you styling like a pro. I will share with you items I keep in my styling kit and show you how I have used the items for weddings, editorials, lifestyle and still life design.

 
 
 
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WHAT PEOPLE ARE SAYING ABOUT THE GUIDE

 
Your guide is beautiful! I love all the imagery and how you broke down the tips. Your style of writing is very relatable and it made me want to get to know you better! I loved the stories you shared and am so glad I found you. Your work is just stunning!
— Natalie
Your styling secrets guide was so wonderful, clear and succinct, which I loved. I really appreciate you creating this and have even printed it out and popped it in my “must remember” folder!
— Emily
You gave such great tips on how to be thoughtful when purchasing props and I know I’ll be keeping those in mind next time I’m shopping, I’ll feel more confident in what I choose and purchase now. Thank you!
— Katherine
 
 
 

THE COMPLETE SC GUIDE TO PROP SOURCING

All my secret prop sourcing spots revealed.

 
 
 
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WHAT PEOPLE ARE SAYING ABOUT THE GUIDE

 
I’ve been so desperate for something like this so I jumped right in and bought it and I am so glad I did! It’s such a wonderful resource and so beautifully organised. Thank you so much for sharing your secrets Sandra!
— Courtney
This is such an amazing resource! I have wasted so much time in the past searching for the perfect props, this is exactly what I needed. Thank you!
— Dominique
I am so glad I got onto this! You are a styling genius and seriously in the know for all things styling and this guide is incredible! Thank you!
— Milly
 
 

STYLING SHOP

Do you ever feel like your styling or images are just missing something?

Do you want to create imagery that draws your viewer in and allow your brand and products to take centre stage and shine?

Check out my thoughtfully curated collection of wares and handmade surfaces that will elevate your brand and enchant your audience.

 
 
 
 
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WHAT CUSTOMERS ARE SAYING

 
One of the challenges in working with perishables is finding the time and the right backdrop to photograph my work. Often I won’t have a free moment to do so until I’m on site where the backdrop choices are limited. Sandra’s boards have come in handy in these situations where I want a clean shot. I’ve propped them up behind arrangements, cakes and placed buttonholes on them. They are easily transported and come in a range of beautiful tones and textures. I would highly recommend Sandra’s beautiful boards to any florist.
— Cara, Trille Floral
I’m so happy that Sandra has finally put together these amazing and very high quality textured boards. As a wedding photographer, it can always be stressful and time consuming showing up at a wedding and not being able to find a backdrop that matches with the details of their big day. Sandra’s boards are the secret to perfect and consistent details at every wedding. Not only are they portable, but she creates them in so many versatile colours that you can’t go wrong. Once you have the details in place, you can crop in with your camera for the perfect backdrop.
— David, We Are Origami Photography
Sandra’s styling surfaces are absolutely amazing. The craftmanship and quality is outstanding and I love the fact that my styling surface is a one off design. No two surfaces are made the same which makes my work always unique.
— Sheri, Sheri McMahon Photography
 

LET'S CONNECT OVER ON INSTAGRAM

@SANDRACHAUDESIGN