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THE VISUAL BRANDING STRATEGY

The roadmap to creating visuals that convert.


 
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It’s time to
uplevel your brand and stop looking like everyone else.

My name is Sandra Chau. I’m a creative director and I create high-level imagery for businesses so they can tell their brand story in a strategic way that leads to huge profits.


 
 

What truly makes a good stylist? It's intuition interlaced with meticulous practice and the fearless pursuit of blending the unique with continuity. Sandra does all this with each project. I have had the honour to work with Sandra and I only wish we could collaborate more. 

Ginny Au

 
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And I get it. It’s feels hard and almost impossible...

You’re feeling upbeat… ready to take some photos of your work or new products.

You’ve laid out some props you think are pretty cool. You start playing around, feeling pretty confident you’ll get some good images.

But an hour later, you’re still playing around…

… with your work, products and props trying to style the perfect still life scene. At this point you’ve fiddled with your set up for so long that you feel like if you have to move another dish around, you’ll throw it out the window. It just doesn’t look right. Is it the placement? Is it the props? Is it your work? Is it the surface? What is it?

But you persist and 45 minutes later, you’re finally putting the finishing touches on your styled set up. Woohoo -- Done.

You realise your images suck and you just wasted hours of time…

So you whip out the camera thinking that you’ll capture a tonne of amazing images. But those tens of images you were expecting to capture are nowhere to be seen. Instead of tens of gorgeous images, you only managed 1 or 2 so-so photos. And then they don’t even look ANYTHING like what you imagined when you started a few hours ago. You know they won’t attract the right clients. So they just sit there taking up space. Unusable. Total waste of time.

And you’re thinking you’d be better off hiring a professional stylist to do this for you… but you don’t have thousands of dollars just lying around.

Sound familiar?

What if you could create hundreds of high quality, unique AND compelling imagery YOURSELF?

It’s possible. I’m living proof … and so are my students.

Imagine if you:-

  • could create a brand that is so beautiful and desirable that you can consistently book 4 figure clients?

  • didn’t just book any client to keep things afloat, but book THE CLIENT. THE CLIENTS. Your dream clients?

  • could create hundreds of unique and beautiful imagery for your brand every time it’s time to create new images that back up your value and allow you to increase your prices 5, 10, or even 20%?

  • could make daily sales of your products because your customers can’t resist after seeing your beautiful images?

  • could start bringing in the revenue you deserve?

 

SOUND AWESOME? THEN KEEP READING…

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The Visual Branding Strategy is my blueprint to learn the ropes of creating high-quality, unique and compelling imagery that drives profits…

…all in a 5 module, self-paced course, complete with styling video demonstrations, templates and worksheets.

This is the path I take my clients on and they have gone from hearing crickets to getting enquiries within weeks of putting their learnings into action AND then BOOKING their IDEAL clients within months! And this is even before they’ve put their branding images out into the world.

 
 

I’m handing over the step-by-step systems and strategies I used to help them get there… to YOU.

 
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What people have been saying about working with me on their brand imagery:

 
 
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“When I first started my business, I didn’t have a huge portfolio and I knew people wouldn’t take me seriously unless I had good images that really told the story of my brand. Sandra was able to use her personal brand of magic by taking my raw ideas and creating imagery that showed my audience that I was legit and that my business was legit. I have DOUBLED BY BOOKINGS and even DOUBLED MY PRICES since my branding shoot with Sandra and MY CALENDAR IS BOOKED OUT TO MID 2019!! I feel confident that I can command those high prices because I am worth every penny I charge. I’ve already made back my 4 figure investment in my images (and then some!).”

Michelle, Mishku Studio

 
 

“My life has totally changed now that I have these amazing brand images seen through Sandra’s eyes. I used to feel bad about charging for my work and seriously thought no-one would want to pay the kind of prices that I wanted to charge because I had nothing to show for it. But working with Sandra has been a total game changer. I feel like I became professional overnight! Not only have I gone up a level and elevated my brand, I can finally charge what I’m worth instead of always under cutting myself to book clients! I have now increased my prices by 10% and I don’t feel bad about it!”

Silbia Ro

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“I have BARELY put my branding images out into the world, and I've already booked 3 new clients in the last week! How insane is that?! I never ever imagined that was possible. There is a lot of power in branding images and I can't wait to see where this imagery will continue to take me.”

Renee, Ribbons of Red

 
 

“In just 3 months of working with Sandra, I’ve gone from 80 followers to 500 genuine followers, booked 3 wedding clients with my IDEAL CLIENTS AND now have hundreds of beautiful imagery that speak for MY brand. I finally feel legit and am able to put my work out there and be proud of it. Sandra has been irreplaceable in my business and has made my brand what it is today.”

Ha, Idyll Flower Studio

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“With Sandra, I was able to create the most beautiful images that represented my brand completely and they have allowed me to raise my prices by 30%. I have booked five times more clients and I still have so more bookings in the pipeline - all of which are with my ideal clients! I now feel so confident in myself and business and never question whether my work is good enough anymore. I know that booking me is worth it for my clients and that is absolutely priceless.”

Sheri McMahon Photography

 
 

As a photographer I've created, styled, and directed many shoots, but as I'm pivoting into a new industry, I needed something to ground me and give me direction for how to communicate that shift visually. Sandra's process of intentionally crafting images to communicate value and aesthetic is BRILLIANT! Applying her process to my own has helped me craft with intention from the beginning, before I even pick up my camera! If you are a creative in the business of creating, The Visual Branding Strategy is the perfect tool to help you ELEVATE YOUR IMAGERY so you can ATTRACT YOUR IDEAL CLIENT and COMMUNICATE YOUR WORTH effectively!!

Sara Weir, Photographer

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How does The Visual Branding Strategy work?

 

GET STARTED FAST

As soon as you enrol, all of the content is yours to work through at your own pace in video format. You’ll get immediate access to all of the content, including videos and styling demonstrations, workbooks and templates you can download or print to have at your side. Work through all of the content and start learning all the strategies that’s allowed me to create hundreds of compelling and unique images.

JOIN THE COMMUNITY

As you start putting your learnings to use, hop into the private Facebook group of like minded creatives to ask questions, brainstorm ideas, connect with other creatives and make sure you’re putting out high quality imagery that is true to your brand… nothing like an extra pair of eyes and you own awesome cheer squad… and yes, I will be there to help you!


ENJOY THE RESULTS

After a few weeks, you'll be set to start creating beautiful images that get you seen. Say goodbye to the stress of figuring out how to consistently showcase your brand and work in new and exciting ways. You can stop worrying about creating unique and beautiful brand imagery again.

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What do you get in The Visual Branding Strategy?

 
 

Chapter 1: Deriving Clarity for Your Brand

  • My exact strategy for finding your brand voice.

  • How to translate that voice into compelling and authentic images that have “you” written all over it.

  • How to take key elements from your personal story and infuse those key elements into your work to create a brand aesthetic that is yours, and yours alone.


 
 

Chapter 2: Styling 101

  • The fundamental principles to styling.

  • Confidently elevate your artistic eye to style your work in a way that will stop people in their tracks.

  • Allow you to charge more and bring you your ideal, high-paying client.

  • You’ll never feel like you’re just repeating what you’ve done and seen before.

 
 
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Chapter 3: Becoming a Creative Director

  • How to become your own creative director.

  • How to style your own branding shoot to create the brand images of your dreams.

  • Making a very complicated shoot very simple.

  • All my systems and templates so that it’s easy and fun for you.

 
 

Chapter 4: Creating Your Game Changing Branding Shoot

  • My exact photoshoot process.

  • All my systems and templates for creating hundreds of gorgeous unique images.

  • How to train your eye to see all the possible shots so you never feel like you don’t know what you’re doing or that a photo shoot was a wasted investment.

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Chapter 5: Nailing Your Visual Branding Strategy

  • How to select your images and use them strategically across all your platforms, the part of the process almost EVERYONE gets wrong.  

  • You will NEVER feel like your website or Instagram feed is not good enough.


 
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SOUNDS GREAT!

So how much does it cost?

The Visual Branding Strategy is a course built to help any entrepreneur or creative looking to grow their portfolio and take their business to the next level. I want this course to be accessible to everyone who is pursuing something big, no matter what stage of business you’re in, from beginners with a dream to the experienced entrepreneur who's ready to not only up-level their brand, but grow their profits! I want to dedicate more time, energy and resources to help guarantee that you will be able to create amazing images for your brand, I want to give you everything you need to succeed in this.

 
 

The total value of the course is $5300.

I charge $8000 to strategise with my 1:1 clients on their brand and create brand imagery for them!

BUT... YOUR INVESTMENT IS:

 
 

12 payments of US$49

BEST VALUE!
One payment of US$547

 
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Money Back Guarantee

If you’re still not sure, I get it! Investing in your business is no small thing. And maybe you’ve been burned before. That's why I want you to feel like there's no risk in trying. Seriously! You have 30 days to try.

If you spend 30 Days in The Visual Branding Strategy, I’m confident you are going to feel and see changes. But if you're not seeing any changes or you’re not clearly seeing how The Visual Branding Strategy can revolutionise your brand, I don’t want you to feel that terrible buyer’s remorse feeling.

Let me know and I’ll refund your money, no questions asked. It's that simple.

 
 
 

Are you ready to say goodbye to the stress of figuring out how to consistently showcase your brand and work in new and exciting ways?

You’ll never have to worry about creating unique and beautiful brand imagery again!

Can you imagine what life would be like if those stresses disappeared?

What will you do with all the extra time, energy and money?

 
 
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Frequently Asked Questions

 

Do I have to be a beginner to take this course?

Absolutely not! Even if you know how to create beautiful images already The Visual Branding Strategy will help you. Having a few beautiful images will not make you instantly insta famous and bring you sales and bookings with a snap of a finger. It takes a lot of time, practice and work. Just like every tv show has a crew that you don’t see on screen, a successful brand requires a lot of unseen work. There’s a lot of work, strategy and planning that goes on behind the scenes. When I first started styling in 2013, it wasn’t that my images weren’t beautiful, they were! But they were like anyone else’s and just didn’t connect with people in a way that helped me book the right clients. But once I started to look at my styled scenes differently and once I nailed down the key to creating unique images and learnt to strategise how to use those images, I increased my revenue ten times. So trust me, I get it.

If you come already with a beautiful portfolio and beautiful shoots under your belt, you're going to find that The Visual Branding Strategy gives you the structure, strategy, and tools to consistently showcase your brand and work in new and exciting ways. You've got a head start so learn how to take advantage of it and take your brand to the next level!

Can I just hire you to create images for me?

Whilst I’d love nothing more and you can email me at sandra@sandrachau.com if you’d like to work together but my styling rates start from $1500. And I know that’s not always feasible, especially if you’re just starting out so I know you can do this. I used to think that styling wasn’t a learnable skill but it is! Once I realised that, I practiced and practiced and got so good at it that people now pay me 4 figures to do it for them! If you were to hire me to do this for you, it would cost you thousands of dollars. But because you’re learning how to do it yourself AND I’m giving you all the tools and resources to make it happen fast, you only pay $547 and that’s pretty amazing.

I only have a small following at the moment. Should I wait until I have more followers before I take the course - because who would see them anyway?

I totally get it, believe me. I used to think this too. But then I realised the key to getting noticed is first to have captivating brand images that make people stop and it worked! Once I started putting out unique and elevated images out there, people started stopping, people started following. They saw me, they saw my brand and then they knew they wanted me and booked me. It’s that simple.

There are so many people doing the same thing as me already, will beautiful images change anything?

Honestly, I used to think this too! But the thing is every brand has a unique story to tell, a unique process to showcase and if you can tap into this, your business will completely change. Not only will you be able to create images that are unique to your story, you will be able to do the same for yourself and help you stand out from the crowd.

Do I have to be a stylist or want to become a stylist to take this course?

Not at all! Maybe you’re a copywriter, a business coach, a videographer, a calligrapher a photographer, a designer or even have your own line of products - as a business owner, you need great visual content and to be able to consistently create fresh and exciting visuals. I know that no matter what your expertise is, you have to be able to make your audience stop to read what you have to say, what you have to offer. The way you present your brand visually is the difference between someone booking you over someone whose work and style is similar to yours. It’s the difference between someone buying your product over another similar one on the market.

We live in a world where we just scroll scroll scroll, if your visuals aren’t up to scratch, aren’t on brand, aren’t captivating, people will just scroll on past and they won’t stop to see what you have to say. They won’t stop to see what you are offering. They just won’t stop. So your images play a huge part in getting your brand seen. You could have the most amazing caption writing skills or have the best website copy, but if you can’t make people stop, they won’t even get the chance to read it. What you learn from The Visual Branding Strategy will be the key to making people stop.

I've bought other styling courses before, how is this one different?

This course gives you a process that is strategised and a brand new way of visual storytelling that will be game changing for your business. This isn’t just a course full of styling tips you could find online. This isn’t just a course that teaches you how to make things look pretty. Its focus is to change the way you view styling and creating beautiful imagery AND get you tangible results. Once I figured out how to create a unique, elevated and sought after portfolio of images that stopped people in their tracks, I have booked ten times more clients, all of which are my ideal clients, the RIGHT clients. I have more than doubled my prices and consistently booked clients who pay me 4 figures to style and create their brand imagery. This could be you too.

How long do I have access to the course? Does it expire?

You have lifetime access to the course! No expiration date.

I don’t know if I have enough time. How long will this course take?

The great thing about this course is you can do it at your own pace. But I want to be clear that creating high quality brand imagery is not an overnight thing. Building a beautiful, intentional and authentic brand takes time. Don't expect to binge listen and have clients and customers rolling in in a week. It takes time to dig deep, implement, create, strategise and see amazing things happen. But it's so worth it.


 
 
 
 
 
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Here’s what you get:

Chapters:  

  • Deriving Clarity For Your Brand

  • Styling 101

  • Becoming a Creative Director

  • Your Game Changing Branding Shoot

  • Nailing Your Visual Branding Strategy


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Templates, Worksheets and Resources:

  • Video demonstrations styling two different still life scenes

  • Visual branding worksheets

  • Concept board design template

  • Shot list templates

  • Instagram Curation Video

  • Pinterest Curation Guide

  • Image Selection Video

  • Email templates for collaborations

 
 

Bonuses:  

  • Photo shoot production schedule templates

  • Facebook group

  • 5 weeks of Sandra going live to answer questions in the Facebook Group


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Oh and a little more about me...

 
 
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I’m Sandra. I am a creative director and I create high-level imagery for businesses so they can tell their brand story in an intentional and strategic way that leads to huge profits. Back in 2013, I was creating imagery that no-one was interested in, imagery that brought in zero leads. I struggled to be seen. It wasn’t that my images weren’t beautiful - they were. My shoots would get featured in magazine publications and blogs, but they just did nothing to bring in clients that were willing to pay my prices.

And I just looked like everybody else. Does that sound familiar?

But ever since I figured out how to create a unique, elevated and sought-after portfolio of images that stopped people in their tracks, I have booked ten times more clients, all of which are my ideal clients, the RIGHT clients.

I have more than doubled my prices and consistently booked clients who pay me 4 figures to style and create their brand imagery. Now I’m able to take on projects that I am excited to work on and not just take on projects because I need the money. It’s an amazing feeling.

Can you imagine what that would be like? My clients, they can do the same.

Now it’s your turn.

 
 

What people in the industry have been saying about me:

 
 
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“I’ve known and worked very closely with Sandra over the years and I love her artistic and creative direction, concepts and product styling which produces amazing results every time! Working with Sandra has changed the way I approach photography at a fundamental level and I’ll be forever grateful. Her artistic enthusiasm, vision and commitment she brings to every jobs makes anyone who’s lucky enough to collaborate with her to feel inspired and uplifted. With her creative perspective of the world and her passion for everything she touches, Sandra pushes the boundaries of what is possible in our industry!

David, We Are Origami Photography

 
 

“Sandra Chau is the epitome of elegance and innovation. Her attention to detail, impeccable styling and work ethic make her a leader in the industry and her brilliance shines through in each and every thoughtful touch she adds to every project she works on. As a creative director she has honed her skills of colour choice and usage, mood creation, and tonality. But, her biggest gift is her ability to dive into her clients vision and dreams and bring them each to life. Truly, a talent.  I adore everything she does!”

D’Arcy Benincosa, Photographer

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"Sandra has an innate ability to bring together styling elements in a way that makes them look even more beautiful together than alone. I always know that the imagery from a shoot together will be on-brand for the client and above all infinitely useful in my portfolio - I am now booking more bridal clients than ever before!  She is also happens to be one of the most lovely, warm and easy-going creatives I know.”  

Niki Simpson, Makeup Artist

 
 

Sandra has an eye like no other, rivalled only by her organisational skills and passion for all that she does. Working closely with her through the years, I have seen her continue to invest in her own skills, and refine her offering to become what it is today - creative direction that is thoughtfully aligned with each brand, consideration of the individual behind the business, and an easy going nature that will make you feel at ease from the get go. Trust me you are in good hands!”

Trish, Tealily Photography

 
 
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If there's one person that I would call upon to enhance my business' creative aesthetic, and create a look that's beautiful but also clean and empowering, that person would be Sandra. I've had the chance to work with Sandra multiple times over the years, and each time we work together, I am inspired over and over again by how she creates magic so effortlessly. Less is definitely more, and she totally gets how to do this in a way that will do wonders for your business. I highly recommend Sandra, she's not only incredibly talented but also goes above and beyond - you won't regret working with her!”

Helen, Lime Tree Bower

 
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