With all the information and imagery available to us online these days, it is so easy to get caught up in all the noise and beauty and dive right into colours and details and forget the one most important thing when it comes to styling an event or brand - speaking your truth. You might be wondering what on earth that means or what relation it has with the event your planning or the brand you’re launching or the art you’re creating, but ‘speaking your truth’ or to put it simply, being true to yourself, being authentic and intentional is the key to making your guests or audience feel connected to you.

Which brings me to the first thing I always ask my clients before I begin designing their wedding, editorial or campaign - How do you want to feel on your wedding day? How do you want your guests to feel when they arrive? How do you want your audience to feel when they see your brand? The MOOD you want to create is so important when it comes to crafting an intentional design and by having them answer this simple question and describe this, their story can be told in the most authentic and intentional of ways. And before you dismiss this and think it’s too complicated, it can be as simple as providing a list of adjectives for them to choose from that best describes the desired mood.

Once there is a clear direction of the mood, the rest of the design will slowly fall into place through carefully selected items and images that represent this. You can then declutter your mind and sort through all the images you have pinned on Pinterest as inspiration and understand the most important elements that are needed to bring your story to life and focus your attention on those. You’ll be able to show your guests, clients and audience what’s important in a way that is authentic to you.

I would love to share with you 20 adjectives I share with my clients to describe the mood to their wedding or brand. Click below for access.

Sandra Chau