HELLO. I'M SANDRA.
I AM A CREATIVE DIRECTOR, A brand stylist
AND A JUGGLING MOTHER OF THREE.
As cliche as it sounds, I fell in love with the creative world after planning my own wedding and awakened to the passion I felt in curating and styling such an event.
After that experience, I left my legal career to start my journey as a stylist and never looked back. Till this day, friends and family still think I'm crazy for doing so but it's something that I've never regretted doing and hope that I can inspire and reassure others who feel stuck in their careers to take a leap of faith into doing something that makes them wake up happy and inspired.
In my work, I am known for my minimalist design aesthetic which doesn't quite translate to my home life where three little misfits run amuck, but that's life with kids!
I design, style and provide creative direction for businesses, editorials, campaign shoots and workshops with an emphasis on curating not only beautiful details, but also a memorable experience for my clients and their audience.
I believe the details are nothing without the story and relationship behind the photos and want to tell each of my client's stories in the most authentic of ways.
I create high-level imagery for businesses so they can tell their brand story in a strategic way that leads to huge profits.
I coach creative businesses to create cohesion and beauty in their brand, products and services through beautiful intentional imagery.
I am also a mother of three under four on the constant search for the holy grail secret to balancing work and motherhood. Do you know?
When I'm not making things look beautiful, you'll find me hanging out with my husband and three little misfits in Sydney, Australia.